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What you'll learn
- Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
- Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
- Various marketing channels used by companies
- How to do sales and marketing of your product
- Amazon 3 key service business strategy to dominate the retail market.
- Unit economics matrix like Customer acquisition cot and customer life time value.
- Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
- Problem with Aggregators, Platform business and Network effect
- Business strategy used by startups.
- Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
course Description :
Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies
1. Marketing Overview
What is marketing?
Demand wants and needs & Maslow's hierarchy of needs
How money flows in modern Economy
STP (Segmentation targeting and positioning)
Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
2.Marketing insights and analysis
a) Analyzing Consumer
The adoption curve for any product or service
How Customer Insights helps in segmenting and targeting
b) Designing SAAS and Sales funnel
Why SAAS is special
Designing a SAAS startup
Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups
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